![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguCPjeoosG78oKh44zYjBnmP7-bu7z5JiWM7mHeXW3gK8nEMIgKna93bQ_No1B35z0yZh_wusVX9offE6Ik-8Czv3jVZ-dUzFIWCcJvwpO4HG-4xF06X2kmuG1m6BU_BifgH-kfw/s320/holiday_inn_old.gif)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDh7FCJ2RYp_FyE_r63elZBeP3HgdcDvFuu3Df3XVEI0MTiavzcxdgtPCe7Cw6uSKpseeZve7JAPhVLAPjpYXj8QRi-48D-v3iz4icyJQNWFAhdX7rcFtnDWhA2Yn5zQUNo1JipQ/s320/holiday_inn_new.gif)
I can't say I really agree with this decision whole-heartedly. Where the new green is nicely cheery, I miss the reverse italics, and frankly, the GIANT H has been done to death (see Hilton, Embassy Suites, etc.) Its nice that they didn't go with a totally boring san-serif, but the font is still pretty meh - they needed an update, but this is more just a change for no reason than an update. I wish they had kept the starburst in some capacity, because it can be such a nice design element. The GIANT H .. well, its a giant H. With a gradient. Um, yeah.
Its not a terrible re-branding, but its far from good. If you're going to re-brand, know exactly what you're doing - and why. And for heaven sake, make it obvious!
No comments :
Post a Comment