Monday, July 03, 2006

EurekaSpot starting to take off

One of the sites that I'm constantly working on improving, Eurekaspot, is really starting to take off - as of today it has over 13,000 listings. Its a marketplace site for buyers and/or sellers of science, medical, technical, and electronic equipment. We've managed to come up with some interesting solutions to some common marketing problems, such as how to communicate timeliness and value immediately to a user. You'll see that we put the latest listings and the very latest wanted items directly on the homepage. These are dynamic and are constantly changing, thus providing both currency and value. Another thing we've done is put the "We protect you" bug liberally throughout the checkout process in order to help the user feel secure about placing an online order.