Good logo design tips

I've designed quite a few logos over the years, but I can't say I've seen the rules about logo design put better than this.

A few highlights:

• "Logo designs become iconic and memorable: they're not created that way."
• "Don't use more than two fonts"
• "A logo design represents a business's professionalism and poor visual jokes don't work. Use fonts which sum up the 'brand mood'. "
• "As soon as a client begins suggesting things like, 'Let's make that text a bit bigger, and try this typeface', your mark becomes diluted. It's your job as the designer to make this clear from the start." (Good luck with this one.)
• And, of course, a link to LogoThief, which is just brilliant.

Original at CreativeBloq